Style guide

Basics & Everyday menswear brands

46 basics & everyday brands in the index, priced $ to $$$, mostly from the USA, Japan and Canada. Open any brand for similar labels, sizing help and today's resale prices.

Sweden

Minimalist wardrobe basics

New Zealand brand offering apparel blanks; emphasis on distributing wholesale

USA

Mainstream upscaled wardrobe basics and "smart casual" wear

USA

Wardrobe basics; known for socks

Sweden

Swedish brand of simple minimalist basics

USA

American mass market designer brand

Turkey

Turkish dress socks and formalwear accessories brand

Canada

Minimalist professional & business casual aesthetic

COS

$$
Sweden

Mainstream casual lifestyle fashion

Japan

Japanese casual basics brand, influenced by vintage American sportswear

USA

Minimalist wardrobe basics brand

Peru

Minimalist casual wardrobe basics; sustainability focus, made in Peru

Portugal

Portuguese brand offering elevated minimalist clothing and sneaker basics

USA

Mainstream lifestyle fashion and wardrobe basics

Canada

Minimalist wardrobe basics and loungewear

USA

Wardrobe basics and graphic-tees

USA

Elevated wardrobe basics; denim focus

Japan

Japanese heritage brand offering casual basics, inspired by vintage American sportswear

USA

Small batch merino sock maker

Canada

Elevated wardrobe basics with focus on ethical construction

Turkish mainstream lifestyle fashion brand

USA

American brand of elevated basics; known for plain white T shirt

French underwear and wardrobe basics brand

USA

Minimalist wardrobe basics with loungewear bend

German

German brand offering elevated wardrobe basics; emphasis on t-shirts

USA

American mass market designer brand

Japan

Japanese knitwear brand offering minimalist basics

Japan

Minimalist wardrobe staples

Canada

Canadian brand offering vintage sportswear-inspired basics

USA

Mass market coastal, nautical themed clothing with preppy influences

Canada

Montreal-based brand offering elevated basics; focus on t-shirts

USA

Minimalist casual basics and loungewear

Scotland

British casual lifestyle, minimalist-leaning wardrobe staples

Japan

Minimalist wardrobe staples

Heritage American sportswear brand offering wardrobe and athletic-wear basics

Japan

Japanese minimalist basics; known for loopwheeled t-shirts and sweatshirts

Sweden

Swedish minimalist elevated basics

USA

Mainstream elevated, modern wardrobe staples

England

UK brand offering low-key wardrobe staples; sustainability focus

USA

American workwear and lifestyle basics brand

USA

Mass market streetwear with vintage look

Japan

Japanese knitwear brand offering elevated wardrobe basics

England

Mainstream minimalist fashion brand

USA

Elevated, low-key wardrobe staples; known for performance fabrics

USA

LA-based brand offering elevated, minimalist wardrobe basics

USa

Elevated, fashion-forward wardrobe staples

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